12 Signs Your Website Is Losing You Customers
Open your website on your phone. Time how long it takes to load. If the answer is more than 3 seconds, you've already failed the first test. Here are the other eleven.
The 12 signs
1. Slow on mobile (>3s to interactive).
2. Phone number isn't a tap-to-call link.
3. No contact form above the fold on the homepage.
4. Generic stock photography that screams 'template'.
5. No clear primary call-to-action, visitors don't know what to do next.
6. Out-of-date copyright year in the footer.
7. No reviews, testimonials or social proof.
8. Pricing page that's vague or missing.
9. About page reads like a wedding speech.
10. No automated reply when a form is submitted.
11. Forms that don't notify anyone fast enough to call back in 5 minutes.
12. Site hasn't been updated meaningfully in 12+ months.
FAQ
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