Local SEO Checklist for Service Businesses
Local SEO isn't mystical. It's a checklist. Most businesses fail at it because nobody walks them through the checklist.
The on-page checklist
Title tag includes service + city.
H1 includes service + city.
Description tag includes service + city + value prop.
LocalBusiness schema markup.
Embedded Google Map.
NAP (name, address, phone) consistent everywhere.
Service-area pages for every town you actually serve.
The Google Business Profile checklist
Verified.
Primary category set to your most-specific accurate category.
Secondary categories filled.
Service area set if you go to customers.
Posts published weekly.
Q&A seeded with your top 5 FAQs.
Reviews requested after every job.
Photos refreshed monthly.
The off-site checklist
Citations on the top 10 directories for your industry.
Reviews on Google, Yelp, and one industry-specific site (Houzz for contractors, Avvo for lawyers, etc.).
Links from local press, partners, or community organizations.
FAQ
Related services
Related industries
- Home ServicesSites and automation built for plumbers, HVAC, electricians, roofers, landscapers and cleaners.
- Law FirmsAuthoritative websites and intake automation that convert search traffic into signed cases.
- Medical & Dental PracticesHIPAA-aware websites and patient-flow automation for modern practices.
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