Lead Capture Playbook for Service Businesses
Every service business has the same leak: a lead arrives, nobody responds for hours, the lead has already called the next business on Google. Here's how to stop it.
The five rules
1. Capture name, phone, and one qualifying question. Nothing more on the first form.
2. Reply within 5 minutes. Speed-to-lead studies are unambiguous on this.
3. First reply is SMS, not email. Open rates are 5–10x higher.
4. First reply comes from a human-sounding voice, even if automated.
5. Every lead lands in a CRM with status and source tagged automatically.
What to send
'Hey {first}, this is Sam from {business}. Got your message about {service}. I can call you back at this number in the next 10 minutes, does that work?'
Short, specific, human. No template energy.
FAQ
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