operations·6 min read·
The 6-Week Site Launch Timeline, Demystified
Most agencies are vague about timelines because most agencies miss them. Here's the honest week-by-week version.
Week 1: discovery
Kickoff call. Brand intake. Content audit. Competitor review. Goal-setting and KPI agreement.
Week 2: design
Homepage concept. Internal page templates. Review and one round of revisions.
Week 3-4: build
Code build of every page. Integrations wired. SEO foundation laid. Content placed.
Week 5: QA
Cross-browser. Cross-device. Lighthouse. Accessibility. Client walk-through.
Week 6: launch
DNS cut. Final QA. Search Console submitted. Sitemap pinged. Champagne.
FAQ
Sometimes, a focused 3-week sprint is possible for simpler sites. The bottleneck is almost always client content.
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