Fitness Studios: Membership Funnels That Don't Leak
Fitness is a recurring revenue business. The studios that win are the ones who treat their funnel and their retention with the same care a SaaS company does.
The funnel
Site visit → trial offer → trial booking → trial attendance → membership conversion.
Every step leaks. Most studios only measure the first two and the last one.
The trial-to-member sequence
Pre-trial: 'see you tomorrow, here's what to bring' SMS.
Post-trial day 0: 'how did it go?' SMS with manager photo.
Day 1: testimonial from a similar member.
Day 3: limited-time membership offer.
Day 7: last-chance offer.
Retention automation
Attendance-drop alert when a member skips two weeks: trigger a re-engagement SMS from staff.
Save-the-cancel: any cancellation request triggers an offer for pause or downgrade before processing.
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