Restaurants: The Website Features That Actually Drive Reservations
A restaurant website has one job: get a guest from Google to a confirmed booking in under a minute. Everything else is supporting cast.
Must-have features
Reservation widget above the fold on every page.
Menu accessible in one click, not as a PDF download.
Hours, address and phone visible without scrolling.
Click-to-call phone number.
Mobile-perfect, over 75% of traffic to restaurant sites is mobile.
Real food photography, not stock.
Nice-to-have features
Waitlist join when fully booked.
Private dining inquiry form.
Email capture for slow-night promos.
Gift card sales.
Skip these features
Splash intros.
Background music that autoplays.
Carousels with five rotating slides nobody reads.
'Coming soon' pages for sections you'll never build.
FAQ
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