Do I need a separate CRM?

Yes, and ideally one that talks to your IDX and your phone system. Follow Up Boss is the most common solo-agent choice.

industry·7 min read·June 1, 2026

Real Estate: IDX, Lead Capture, and What to Skip

Real estate is the most competitive vertical online. Here's what actually matters and what's noise.

Fast site, the IDX-everywhere sites are slow and they pay for it in SEO.

Local IDX search by area.

Neighborhood landing pages with real expertise.

Mortgage calculator.

Lead capture with progressive profiling.

Instant SMS reply on new inquiries.

Auto-published blog posts about national real estate news.

Stock 'meet your agent' video templates.

Massive sliders with rotating listings nobody scrolls.

Generic 'why choose me' pages.

iHomeFinder and Showcase IDX for most agents. Direct RETS/RESO feeds for larger teams or brokerages.

Book a free 30-minute audit. We'll show you exactly how to apply this to your business.