industry·7 min read·
Law Firms: Ethical Website Rules + What Actually Converts
Law firm websites have to walk two lines at once: bar-advertising compliance and ruthless conversion. Most do neither well.
What bar rules require (general)
Required disclaimers, varies by state.
Prior-results language.
Jurisdictional limits.
Honest attorney bios with bar admissions.
No misleading claims about expertise unless properly certified.
What actually converts
Specific practice-area pages, not vague 'we do everything' pages.
Trust signals: bar admissions, awards, association memberships, real attorney photos.
Case results presented carefully and accurately.
Intake form that's three fields, not thirty.
Instant SMS reply to new inquiries.
Bilingual content if your market needs it.
FAQ
Yes, with the proper disclaimers and as long as they're accurate and not misleading. Check your state bar.
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